Betsson Review


In operation for over 50 years, Swedish organisation Betsson first established its online presence back in 2001, quickly becoming one of the biggest bookmakers on the market. Betsson holds gaming licenses in both Malta and the UK. Betsson owns a variety of other platforms, including Betsafe and Casinoeuro. Betsson has been able to achieve such success, thanks to the extremely user-friendly website, range of markets and competitive betting odds. Betsson is one of the few bookmakers to offer markets surrounding entertainment. With an average payout of around 94%, Betsson is certainly able to compete with the very biggest names in the business. Elsewhere, their rating in this Betsson review is aided by a generous welcome bonus and ongoing promotions, while customers are also free to take advantage of their casino, poker and bingo games. Betsson have made a name for themselves within the sports betting world, holding sponsorship deals with English Premier League giants Arsenal, as well as various other sports teams across Europe.

Experiences with Betsson: Good All-Round Bookmaker

    • Large number of sports and entertainment markets.
    • Attractive design and easy-to-use interface.
    • Bookie offering quick withdrawals, free of charge.
    • Various live-streaming opportunities.
    • Low minimum stake and high limits.

Betsson’s Bonus Program:Generous Welcome Offer

    • 100% matched deposit
    • Up to £100
    • Simply sign up and deposit
    • Minimum of £10
    • Full T’s&C’s in bonus review

For many punters, one of the main considerations when registering with a new bookmaker is often the sports betting bonuses and other promotions in offer when opening a new account or regularly gambling on the site. So, does Betsson offer a free bet? At Betsson, potential customers can look forward to a potentially lucrative welcome offer, with the Swedish bookmaker matching all opening deposits 100%, up to a maximum of £100. This is undoubtedly one of the best free bets offers around, meaning that customers can quickly double their money, significantly enhancing the opportunity of winning big. As well as this, Betsson also provide users with ongoing promotions and a Betsson bonus surrounding different markets. This includes risk-free bets on the 2018 World Cup, price boosts and cash prizes.

How good are Betsson’s odds?

    • Not the best
    • On par with industry
    • Constantly improving
  • More diverse sports odds more appealing

One of the few areas in which Betsson does not perform so well is the betting odds provided. While the bookie is on a par with the industry average, given the fact that the rest of their operation is so excellent, this is still a little disappointing. Despite this, Betsson has improved significantly in this area, with odds having become more appealing across the majority of markets. However, relatively short odds make it difficult for punters to remain profitable long-term. Football markets are especially disappointing, especially when looking at a detailed betting odds comparison against some of their major competitors. However, more diverse markets, such as ice hockey, cycling and handball are more appealing in general. These are perfect for those looking to make the most of their betting strategies. Given the number of positive and negative factors surrounding odds, this is an area of our Betsson review that is difficult to conclude.

Betsson’s Customer Services

    • 24/7 support
    • Live chat, e-mail and telephone
    • Quick and easy assistance with live chat
  • More in-depth questions perfect for e-mail

Is Betsson a good bet for customer support? As with any reputable bookmaker in the modern age, Betsson ensures that their customer service team is on standby 24 hours a day, seven days a week, in order to assist with any issues or problems. Users are able to contact the Betsson support team via email and telephone, as well as the hugely popular live chat feature. Response times will often differ between these available methods, with the live-chat feature often being the preferred choice with most customers due to its quick and easy assistance. We’ve reviewed many bookmakers that do not offer a full 24/7 service, so we are happy to rate Betsson well on this score. The customer service options take a little bit of tracking down on the multilingual site, but once you find the help section, there is plenty of support available.

How easy is Betsson to use?

    • Supremely attractive website
    • Modern, transparent design
    • Minimalist approach, all that you need
  • Easy to navigate and place bets

The Betsson website is supremely attractive, with its modern design and transparency ensuring that placing bets with this bookmaker is an enjoyable experience. While still ensuring that the orange colour, that is now synonymous with the bookmaker, is still prominent, Betsson does not bombard customers with an overload of information or unwanted graphics, instead keeping things simple. Areas such as sports markets, in-play features and live-streaming are easily accessible at all times, while moving between different pages, including the Betsson sportsbook, casino or bingo is as easy as possible. As well as this, customers are also able to view all current promotions at Betsson, with this being the first tab at the top of the page. As we already noted, the site offers multiple language options, which users can select when they visit the site for the first time. There is also a drop-down menu with different language options.


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